According to Pantone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.
2022 is now only a few weeks away, and paint brands have released the colors that will take over the new year. While we thought green is the new gray, Pantone recently announced its 2022 color of the year: “Very Peri, a dynamic periwinkle blue hue with a vivifying violet-red undertone blends the faithfulness and constancy of blue with the energy and excitement of red.”
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “As we move into a world of unprecedented change, the selection of Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” added Laurie Pressman, Vice President of the Pantone Color Institute.
The result is a whimsical, warm, color that perfectly blends blue and a violet-red undertone into one beautiful shade. The color can instantly lift your mood and feel you happy and warm.
Aside from its carefree confidence and a daring curiosity that animates creative spirit, Very Peri, the inquisitive and intriguing 2022 color of the year, helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. It’s the color that rekindles gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today.
According to Pantone, as we are living in transformative times, Pantone 2022 color symbolizes the global zeitgeist of the moment and the transition we are all going through. Emerging from an intense period of isolation, we learned that our notions and standards have changed, and our physical and digital lives have merged in new ways. Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.
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